ABOUT SIRK

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Marc Perez

Kristian Fraga

John Sikes

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JOHN L. SIKES
Vice-President, Sirk Creative Services Group

John graduated from Boston University's School of Public Health Masters program where he studied social and behavioral sciences. At the Boston Area Health Education Center he lectured on participatory methodologies (analysis of TV Ads, focus groups, role playing, games, etc.) and how to design effective health messages, in a course on behavioral theory models. He also produced three Public Service announcements for Massachusetts television. After leaving Boston, John joined Sirk Productions as a Partner and was the associate producer and assistant editor of the award-winning PBS documentary on Digital Filmmaking. John continues to work on The Inside Reel's college television show as an editor and associate producer as well as produce many of Sirk's commercials. He has been a consultant for the United Nation Population Fund (UNFPA) for which he's traveled to Central America, South Asia and the Caribbean on various assignments. He has analyzed the use of media for advocacy and awareness in UNFPA's programs in developing countries and researched the use of Entertainment Education and the Internet for education and advocacy. John is interested in using modern media techniques, documentaries, health education videos and commercials to create greater awareness of key public health.

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