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Altec Lansing Extends Versus Video Series Developed by Sirk Productions

LAS VEGAS, NV—Altec Lansing recently unveiled two of it’s latest “Versus” branding videos at the Consumer Electronics Show this month in Las Vegas. The series, which pits the highly durable Altec Lansing Life Jacket Bluetooth speakers against outrageous challenges, has played a major role in the perception of their unparalleled toughness. 

In “Life Jacket Vs. Jackson Hole, Wyoming,” the Life Jacket speaker is brutalized by professional snowboarders and snowmobilers. In “Life Jacket Vs. The New York Islanders,” the Life Jacket speaker is blasted with slap shots from professional hockey players. The videos graphically show that the speakers are waterproof, sand proof, snow proof, shockproof — everything proof.

“The Versus series of videos has played a major role of defining Altec Lansing in the highly competitive consumer electronics category and contributed to increased consumer demand,” said Marc Perez, the CEO and co-founder of Sirk. “Altec Lansing was very bold with this strategy and it has really paid off.”

Sick created the “est. First” branding for Altec Lansing, which draws upon the company’s pioneering history in consumer audio. Founded in 1927, Altec Lansing brought sound to silent movies and went on to become an iconic brand producing speakers that were the choice of Woodstock and Abbey Road Studios.

“Working with a brand with the stature of Altec Lansing isdream come true for us,” said Perez. “It’s been an exciting challenge to translate their strengths into a vocabulary for today’s world.”

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Vivitar Debuts New Branding Developed by Sirk Productions

NEW YORK, NY—Vivitar recently unveiled it’s “We Make Fun” branding approach at the Consumer Electronics Show this month in Las Vegas. Tech buyers were greeted by a colorful, warm, and playful show booth, which is a departure from the emphasis of style and functionality usually seen in consumer electronics advertising. 

In addition to developing the creative approach, Sirk Productions produced fifteen videos and animated shorts, which were played for buyers as a demonstration of the new branding approach and media support for Vivitar’s product introductions. The videos featured Amber, The Vivitar Girl, in various scenarios that demonstrate the fun ways in which Vivitar products match and enhance her lifestyle. 

“Vivitar was looking for a fresh approach to their advertising,” said Marc Perez, the CEO and co-founder of Sirk Productions. “They wanted to distinguish themselves from the highly competitive field of tech advertising by emphasizing the concept fun.”

Vivitar’s product offerings come in five basic categories: Digital Imaging, Smart Home, Audio, Wearables and Mobile Power. The company presented Sirk Productions with the challenge of reintroducing an old, established brand famous for lenses and camera equipment to a tech-savvy modern audience. 

“We have a knack for retelling the story of older, established brands.” said Perez. “Vivitar presented an exciting opportunity to work with such a well regarded company.”

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The Wes Anderson Collection: The Grand Budapest Hotel

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The Wes Anderson Collection: The Grand Budapest Hotel

We're proud to introduce the brand new Sirk Productions trailer and website for Matt Zoller Seitz's The Wes Anderson Collection: The Grand Budapest Hotel. We worked directly with author and acclaimed New York Magazine film critic Matt Zoller Seitz, recording and editing to create a trailer that is reminiscent of Wes Anderson's classic whimsical style. 

The book is full of interviews, interesting facts, behind-the-scenes photographs, and insights into Wes Anderson's directing. We captured the gorgeous illustrations and animated the characters we love from The Grand Budapest Hotel, including the author himself, as he leads the audience through the trailer, inviting you to relax and stay a while.

We created The Grand Budapest hotel website as part of the main The Wes Anderson Collection site, using complex and little-known animation techniques to create the seamless flow of characters throughout the site. Look for the film's characters and props in the website's layout—you'll find some familiar scenes! Stay tuned for a behind-the-scenes look into how we created the more difficult animations that make this site unique.

You can find Matt Zoller Seitz's comprehensive book, The Wes Anderson Collection: The Grand Budapest Hotel, in bookstores or online this Tuesday, February 10th. 

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SHORT DOCUMENTARY "THE CHAMPION" DIRECTED BY OUTSIDER CO-FOUNDER MARC PEREZ

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SHORT DOCUMENTARY "THE CHAMPION" DIRECTED BY OUTSIDER CO-FOUNDER MARC PEREZ

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Directed by Outsider Co-Founder Marc Perez, Sirk Production's latest documentary short film "The Champion" had its premiere at the GOLDEN DOOR INTERNATIONAL FILM FESTIVAL at the Landmark Loew's of Jersey City September 20th @ 1PM.

Synopsis:

In the early part of the 20th century advancements in motion picture cameras by inventors like Edison made opportunities abound in the film industry.   Immigrants, artists, minorities and entrepreneurs fueled by ambition made a go in the film business looking for the American dream.   As the art-form advanced, dozens of motion picture companies sprang up to fill the tremendous demand.   Thousands of films were produced in the silent film era.   In those early years two small towns on either side of the nation with an abundance of space and scenery jockeyed for a position as the center of film production, with dozens of bustling studios calling them home.    However, only one would ultimately survive as as the undisputed studio town, as the other would fade into history.   

In 1910 promising film producer Mark Dintenfass made the trek to a sleepy little village across the Hudson River called Fort Lee, New Jersey.    With a mixture of amazingly interchangeable scenery close to New York City’s Broadway talent, it was the perfect location to shoot pictures.  Dintenfass joined dozens of filmmakers like D.W. Griffith, Mary Pickford and Carl Laemmle learning the new trade.   Here he would form The Champion Film Company, the first of eleven studios that would become the epicenter of the film industry for a decade before the California sun proved too enticing.  This is a story of the birthplace of the motion picture industry and the effort to save our film history.  

Directed by:  Marc Perez
Produced by: John L. Sikes, Tom Meyeres
Executive Produced by: Kristian Fraga

 

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