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Vivitar


We Make Fun

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Vivitar


We Make Fun

VIVITAR VIDEOs

The highly successful debut of Vivitar’s “We Make Fun” branding approach developed by Sirk started  at the 2016 Consumer Electronics Show in Las Vegas, Nevada.  Since then, Sirk as produced over 25 videos to support this major rebranding effort. The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways that Vivitar products go with her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous. 

SPAGHETTI DINNER

DOWNHILL RACER


I HEART WORKING OUT

AUSSIE DATE


ROCKING HORSE WINNER

DANCETERIA


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Altec Lansing


Versus

Altec Lansing


Versus

ALTEC LANSING VIDEO 

Sirk built on the success its “est. First” branding approach for Altec Lansing by extending the "Versus" series of videos. Debuting at the 2016 CES Show, Sirk created eye-opening videos which pitted Altec Lansing’s highly durable Bluetooth speakers against outrageous challenges.  Sirk Productions filmed the Jacket line of speakers being challenged by professional snowboarders/snowmobile riders in Jackson Hole, the New York Islanders, the best Demolition Derby drivers in the world and explosive experts at Tripwire Operations Group.  

THE JACKET SERIES VS. DEMOLITION DERBY

THE JACKET SERIES VS. PAUL MURRAY AND TRIPWIRE OPS


THE JACKET SERIES VS. JACKSON HOLE

THE JACKET SERIES VS. NY ISLANDERS