VIVITAR @ CES 2016
The highly successful debut of Vivitar’s “We Make Fun” branding approach developed by Sirk took place at the 2016 Consumer Electronics Show in Las Vegas, Nevada. Sirk developed fifteen individual videos to support this major rebranding effort. The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways that Vivitar products go with her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous.