Featured case studies
Here’s are some of our success stories.
Top Consumer Electronics Company
Since 1927, Altec Lansing has set new audio standards in product design and performance. The brand that was recognized as the original audio company was falling far behind its competition with zero activity on social media. SIRK was hired to lead their from-the-ground-up rebrand and help them stand out in a sea of competitors. SIRK created the “JUST LISTEN” and “Est. FIRST.” branding and produced original content for social, TV, outdoor, magazines, and radio. We launched an integrated campaign that combined photography, contests, and a series of videos called “Versus”, SIRK pitched their highly durable "everythingproof" speakers against real people in outrageous challenges. Our background in filmmaking and visual storytelling resonated with the 25 to 34-year-old demographic, which led to stolen market share from Bose & JBL and placement in all major outlets from Walmart to Target. As a result of our work:
Altec Lansing became the #1 selling brand for waterproof streaming audio speakers and had 7 of the top 10 models.
Over 100MM+ impressions
Increased the social fan base by 200K followers
Engagement rate of over 22%.
Videos like "LifeJacket Vs. Tripwire" video have had over 6.9MM views and over 36K shares.
Retail placement in major stores around the country including Target, Walmart and Best Buy. Their increase in sales opened their product distribution into foreign markets.
Top Book Publisher
Abrams Publishing recruited SIRK to help their Marketing Department use the power of digital media to promote new book releases. Our first project was to to create a promotional trailer and website for their upcoming book on one of the most important filmmakers of the 21st century, Wes Anderson. We worked with Film and Television critic Matt Zoller Seitz to produce a video and website that would give viewers a small taste of the book which is an in-depth overview of Anderson’s filmography, life and career. The video featured animated art by Max Dalton and A combination of animated GIFs and jQuery served to create the many custom-created animations. The result of our work:
Over 80,000 books sold directly from the publisher
“Site of the Day” prize from awwwards.com
What started as a new initiative is now a staple in their future. SIRK has gone on to make videos, microsites, and manage social media for popular titles such as Mad Men, Star Wars, The Simpsons and Myron Mixon. Sirk was also called upon by Abrams and Wes Anderson himself to create the video and microsite for the followup book The Grand Budapest Hotel. In 2017 SIRK was called upon to create content assist the social media team for The Diary of a Wimpy Kid series. The world wide phenomenon, authored by Jeff Kinney has remained on the New York Times bestseller lists since the publication of the first book. However, social media activity was infrequent, no one was responding to comments, and a new generation of social media savvy readers were being ignored. SIRK created new content including animations, photography a world tour video series. Over the course of one year, our dedication to content that starts conversations and community engagement with the brand’s fans yielded:
350K+ engagements on Facebook and Instagram
160K new fans on Facebook
13K new followers on Instagram
#2 Rated MMA Organization
Since 2014, SIRK has collaborated with Combate Americas, the first U.S. Hispanic MMA sports franchise, to grow its fanbase of English and Spanish speaking fans. We’ve produced content in the thousands that include bilingual videos, poster art, graphics, and contests in multiple countries. SIRK also helped produce live broadcasts for Telemundo, Univision, and NBCSports. This May, the brand became the 2nd highest rated MMA organization in the United States (only trailing the UFC) and the highest rated in Mexico, Spain, and Latin America. Their engagement rate grew over 400%, eclipsing the combined rate of UFC, Bellator, Invictus, and World of Fight. Combate Americas now reaches 1 Billion people worldwide on television and streaming around the world. Our content continues to be the driving force for brand awareness, engagement, event ticket sales, and event streams.