ALTEC LANSING @ CES 2016
Sirk built on the success its “est. First” branding approach for Altec Lansing by extending the versus series of videos. Debuting at the 2016 CES Show, Sirk created eye-opening videos which pitted Altec Lansing’s highly durable Bluetooth speakers against outrageous challenges. In the latest offering in this series, Sirk Productions filmed the Boom Jacket speakers being challenged by professional snowboarders and snowmobile riders in Jackson Hole, Wyoming, and blasted by high-powered slap shots from the New York Islanders. Sirk also developed twenty-five separate images for the the show booth, some being 15 feet tall.