COMMERCIALS / BRANDED VIDEO / VIRAL VIDEO / MOTION GRAPHICS / ANIMATION 


HORATIO ALGER ASSOCIATION

Sirk provided animation and creative direction for this video for the Horatio Alger Association featuring Rob Lowe. 

BBQ RULES COMMERCIAL

A commercial featuring the world’s most celebrated BBQ pit master, Myron Mixon. His new book, “BBQ Rules” from Abrams Books, shares the recipes and methods for barbecuing that have been passed down through generations and now into your backyard.  We produced this spot exclusively with images from the book, boasting our ability to create with the bare minimum.  Airing on Discovery's Destination America.


ALTEC LANSING "THE JACKET SERIES VS. JACKSON HOLE"

Sirk developed the "Versus" series to pit Altec Lansing’s highly durable "everythingproof" Bluetooth speakers against real people in outrageous challenges. In the latest offering in this series, Sirk Productions filmed the Boom Jacket speakers being challenged by professional snowboarders and snowmobile riders in Jackson Hole, Wyoming.

ALTEC LANSING "THE JACKET SERIES VS. NY ISLANDERS"

Sirk developed the "Versus" series to pit Altec Lansing’s highly durable "everythingproof" Bluetooth speakers against real people in outrageous challenges. In this video the speakers are blasted by high-powered slap shots from the New York Islanders.   Take a look and see if they survive!

 


VIVITAR "DANCETERIA"

The highly successful debut of Vivitar’s “We Make Fun” branding approach developed by Sirk took place at the 2016 Consumer Electronics Show in Las Vegas, Nevada. Sirk developed videos to support this major rebranding effort. The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways that Vivitar products go with her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous. 

VIVITAR "ROCKING HORSE WINNER"

The highly successful debut of Vivitar’s “We Make Fun” branding approach developed by Sirk took place at the 2016 Consumer Electronics Show in Las Vegas, Nevada. Sirk developed videos to support this major rebranding effort. The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways that Vivitar products go with her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous. 


YEA ORGANICS "URBAN GARDEN"

YEA ORGANICS "SERIOUS JUICER"


THE WES ANDERSON COLLECTION: THE GRAND BUDAPEST HOTEL

This companion to the bestselling The Wes Anderson Collection is the only book to take readers behind the scenes of The Grand Budapest Hotel. Through a series of in-depth interviews between writer/director Wes Anderson and cultural critic Matt Zoller Seitz, Anderson shares the story behind the film’s conception, personal anecdotes about the making of the film, and the wide variety of sources that inspired him.

ALTEC LANSING "BREAKING BARRIERS"

Since 1927, Altec Lansing has set new audio standards in product design and performance.  Today, they are gearing up again to set the industry model straight.  Sirk, working with our sister agency Outsider, is helping to usher a from-the-ground-up rebrand ultilizing the power of video. Breaking Barriers identifies the brand's nexus between trend-setting technology and nostalgia and portrays Altec Lansing with the truth and spirit of their mission.  The new image will help them stand out amongst a sea of competitors. This is Altec Lansing. est. FIRST. Checkout our work for Altec Lansing at CES 2016


SCHUMACHER BRAND VIDEO

Since 1889, F. Schumacher & Co. has influenced how America decorates.  From Jackie Kennedy to Mick Jagger, Schumacher fabrics has been a source of inspiration for the world's most notable tastemakers. When the Outsider Agency was called upon to create a brand video to celebrate the company's 125th Anniversary Sirk was called into action. 

STAR WARS STORYBOARDS TRAILER

When Abrams and Lucasfilm approached our sister agency Outsider to create strategic multi-pronged marketing approach that would embody the wonder and excitement of the original Star Wars trilogy, Sirk was tapped to create a trailer.  For the first time ever, Lucasfilm has opened its archives to present the complete storyboards in Abrams’ Star Wars Storyboards: The Original Trilogy.  With coverage in publications like Wired.com, Hollywood Reporter and fan sites like starwars.com and theforce.net, the Force is strong with this one.


DUNGEONS & DRAGONS GAME TEASER

When Hasbro and Konami joined forces to bring the legendary Dungeons & Dragons brand to the slot gaming community, Sirk was the perfect partner to help launch the endeavor.  Our own wizards created a promotional teaser that captured a sense of escapism and honored the legacy of the role-playing fantasy game.  Influenced by a handful of new characters and our own enthusiasm of mythology, we produced a visual story to introduce the brand’s upcoming, enhanced casino gaming experience.

THE WES ANDERSON COLLECTION TRAILER

Film and television critic Matt Zoller Seitz recruited our sister agency Outsider to create a unique marketing campaign for Seitz' upcoming book on one of the most important filmmakers of the 21st century, Wes Anderson. Sirk was enlisted to create a promotional trailer for, The Wes Anderson Collection, guiding readers through his life and career.


THE SIMPSONS FAMILY HISTORY TRAILER

So you think you know the Simpsons?  Well, think again! The Simpsons Family History unravels 25 years of Simpsons facts and fun and presents them in a never-before-seen chronological format. Abrams and Matt Groening turned to Sirk to produce a trailer that would celebrate the pop-culture phenomenon and highlight the massive tome.   Filled with art that is a must for fans this is the perfect way to celebrate The Simpsons' 25th anniversary.

GAMETWIST COMMERCIAL (GERMAN)

When Austrian Gaming Industries need to promote Greentube, their new mobile gaming division, they turned to Sirk.  Our team created a series of commercial spots that incorporated their popular Novomatic casino slot machines, could be adapted to multiple languages and could easily feature different games.    Now airing in Germany, Austria and Italy.  

 


TWEEZERMAN BRAND VIDEO

Tweezerman reached out to Sirk to create a branded video that showed how industry professionals utilize their tools while working on the set of their latest fashion shoot. Although Tweezerman had used video before, this was the first time they looked to create a branded video that combined stylized live action with motions graphics, seamlessly blending their products into a fashion shoot. The video helped launch Tweezerman’s brand in the US Market as well as internationally. It was presented at trade shows on the global market and most recently a shorter version was cut for commercial use.

ALTEC LANSING "LIFE JACKET VS. PAUL MURRAY AT TRIPWIRE OPS"

Altec Lansing’s Life Jacket is a shockproof and waterproof Bluetooth speaker.  We are challenging the durability of the product by giving some of the most hardcore users a chance to put it under the most extreme conditions, from Punk bands at the Warped Tour to explosives experts like Veteran Paul Murray at the Tripwire Training Grounds.  Checkout our work for Altec Lansing at CES 2016


KIDFRESH BRAND VIDEO

Kid's meals these day...a lot of them are downright scary and often loaded with all sorts of artificial ingredients.  The Kidfresh line of frozen food is a twist on children's favorite foods, rich in vegetables and without a single drop of anything artificial.  Kidfresh came to Sirk to produce a video that introduces the Kidfresh brand and show why its so important.

THE CHILDREN'S AID SOCIETY "KEEPING THE PROMISE"

In the lead-up to their 2nd annual Keeping the Promise fundraising gala, The Children’s Aid Society turned to Sirk to create a promotional video that would speak to current supporters and inspire a new generation of advocates. We were proud to assist the 160-year-old New York City staple, which supports over 70,000 underserved children and their families throughout New York City every year. 


ASPIRA A MAS "OPPORTUNITY" SPOT

Sirk developed the branding for the new Aspira A Mas hispanic targeted insurance products for the IHC Insurance Group.  To support the branding Sirk produced a series of spanish language commercial spots to recruit bilingual speakers to become insurance brokers.  The successful campaign aired on NBCTelemundo.

COMBATE AMERICAS - UFC FIGHTPASS

Sirk designed and produced the graphics package for the new MMA fight competition geared toward the latin market.


MAD MEN CAROUSEL

"Mad Men". Published by Abrams, the book is a collection of TV and movie critic Matt Zoller Seitz’s celebrated episode recaps featured on New York magazine’s Vulture blog.  Sirk animated illustrations that appear in the book to create a dark and engaging video, which captures the mood of one of the most multilayered and mercurial TV shows of all time. Seitz’s writing digs deep into the show’s themes, performances, and filmmaking, examining complex and sometimes confounding aspects of the series.

 

DIARY OF A WIMPY KID WORLD TOUR

Sirk recently journeyed around the world with best-selling author Jeff Kinney, creator of the beloved "Diary of a Wimpy Kid" series. The world tour celebrated the publication of his latest book, "Old School", in which the town where wimpy kid Greg Heffley lives, voluntarily unplugs and so he is forced to live electronics free.  Sirk filmed Jeff Kinney’s experiences at book signing events and behind-the-scenes in Japan, Australia, China, Latvia, England, Spain, Turkey, Greece, Germany, Romania, and the United States. Fifteen cities were covered in six weeks and the documentary style production for Abrams Publishing was entirely handled by Sirk.