COMMUNITY MANAGEMENT / CONTENT PRODUCTION / ENGAGEMENT CAMPAIGNS / ANALYTICS
(2014-CURRENT) With a target demo that uses Facebook and Twitter more that any other internet based media, Altec Lansing was falling far behind their competition in social media engagement. Sirk's sister agency Outsider started an integrated campaign in August 2014 that combines photography, video and contests to engage followers. We believe that Facebook Likes are the core measurement of a company’s credibility and fan base, and a great way to grow the brand loyalty and recognition. The results have been impressive. We have increased their Facebook likes by over 136,000.
Our winter 2015/16 campaign has already had over 43 million impressions. We have an average CTR of 21.7% (the U.S. average is 1.16% *Salesforce.com) and a CPC rate of only $.02 (the U.S. average is $.58 *Salesforce.com). Our "LifeJacket Vs. Tripwire" video has had over 6.3 million views and over 34,000 shares. Our overall engagement rate is over 67%. Contact us for a full case study.
(2016-CURRENT) Combate Americas is the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history, designed to build Latino fighting champions and serve Hispanic fans, one of the world's most avid groups of prize fighting enthusiasts. The company's CEO, Campbell McLaren, is universally recognized as the co-founder/co-creator of the Ultimate Fighting Championship (UFC). New York Magazine described McLaren as "the marketing genius behind the UFC" and Yahoo! Sports proclaimed that he "knows more about the sport than just about anyone in it today."
Sirk’s has collaborated with the Combate Americas Digital Team from the very beginning to create social media content that would drive engagement with these avid fans. Utilizing unique designs, video, cinemagraphs and photography we have helped average over 44MM Social Media Impressions per month.
(2016-PRESENT) Sirk has recently signed on DVO USA, who is partnered with Della Valentina Office located in Pordedone, Italy. With a new showroom located in midtown Manhattan, DVO USA offers a wide range of stylish furnishings from receptions, executive offices, workstations, seating and architectural glass walls. Sirk has recently launched a B2B social media campaign to spread the word about this great Italian brand in the United States to architects, office managers and interior designers.
The DVO brand is present at the most important exhibitions around the worlds - Milan, Madrid, Cologne, Moscow and Dubai and, through its distributors, at many important showcases throughout the world. The DVO brand is already in 100 countries worldwide, with products that stand out for its functionality and style. Sirk is excited to help bring this unique company to the US Market.