COMMUNITY MANAGEMENT / CONTENT PRODUCTION / ENGAGEMENT CAMPAIGNS / ANALYTICS
(2014-CURRENT) With a target demo that uses Facebook and Twitter more that any other internet based media, Altec Lansing was falling far behind their competition in social media engagement. Sirk started an integrated campaign in that combined photography, video and contests to engage followers. We believe that Facebook Likes are the core measurement of a company’s credibility and fan base, and a great way to grow the brand loyalty and recognition. The results have been impressive. We have increased their Facebook likes by over 136,000.
Our winter 2016 campaign had over 43 million impressions. We had an average CTR of 21.7% (the U.S. average is 1.16% *Salesforce.com) and a CPC rate of only $.02 (the U.S. average is $.58 *Salesforce.com). Our "LifeJacket Vs. Tripwire" video has had over 6.3 million views and over 34,000 shares. Our overall engagement rate was over 67%. Contact us for a full case study.
(2016-CURRENT) Combate Americas is the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history, designed to build Latino fighting champions and serve Hispanic fans, one of the world's most avid groups of prize fighting enthusiasts. The company's CEO, Campbell McLaren, is universally recognized as the co-founder/co-creator of the Ultimate Fighting Championship (UFC). New York Magazine described McLaren as "the marketing genius behind the UFC" and Yahoo! Sports proclaimed that he "knows more about the sport than just about anyone in it today."
Sirk’s has collaborated with the Combate Americas Digital Team from the very beginning to create social media content that would drive engagement with these avid fans. Utilizing unique designs, video, cinemagraphs and photography we have helped average over 44MM Social Media Impressions per month.
(2017-CURRENT) The beauty brand, founded by 3 Sisters who specialize in innovative hair tools and technology, had a demographic of older women and was not reaching young professionals. Creative direction, content creation, and how to push content on a limited ad budget was unclear and the existing management of the channels failed to unlock the brand’s full value.
By executing multiple photoshoots with models that reflected the desired audience, we created new content in addition to repurposing older content from previous productions. We prioritized cost efficiency through carefully targeted ads and social activations like sweepstakes, which increased website traffic, sales, engagement, and brand awareness: After 6 months, our strategies produced: 500K+ Impressions and a 400% follower increase on Instagram. Salon owners, hair stylists, and millennial fashion bloggers purchasing, engaging with, and recommending the Beauty Tribe products to their own audiences.