WHAT's new at sirk
BBQ RULES COMMERCIAL
A commercial featuring the world’s most celebrated BBQ pit master, Myron Mixon. His new book, “BBQ Rules” from Abrams Books, shares the recipes and methods for barbecuing that have been passed down through generations and now into your backyard. We produced this spot exclusively with images from the book, boasting our ability to create with the bare minimum. Airing on Discovery's Destination America.
DIRECTOR: Marc Perez
ALTEC LANSING Breaking Barriers
Since 1927, Altec Lansing has set new audio standards in product design and performance. Today, they are gearing up again to set the industry model straight. Sirk, working with our digital agency Outsider, is helping to usher a from-the-ground-up rebrand ultilizing the power of video. Breaking Barriers identifies the brand's nexus between trend-setting technology and nostalgia and portrays Altec Lansing with the truth and spirit of their mission. The new image will help them stand out amongst a sea of competitors. This is Altec Lansing. FIRST.
CLIENT: Altec Lansing
DIRECTOR: Kristian Fraga
THE WES ANDERSON COLLECTION
The Wes Anderson Collection utilizes a combination of animated GIFs and jQuery to create the many custom animations. What was a new initiative is now a staple in Abrams future marketing efforts. Produced by our sister digital agency Outsider, this site was winner of the Awwwards.com site of the day.
CREATIVE DIRECTOR: Kevin Sweeney
HORATIO ALGER ASSOCIATION
Sirk provided animation and creative direction for this video for the Horatio Alger Association featuring Rob Lowe.
DIGITAL PARTNER: CAPPEN
Sirk has expanded their two year relationship with Cappen for web + app development and design. Cappen is a creative agency capable of adapting to continuous change. It's a multidisciplinary team, innovation focused, made of highly creative personalities, driven by the desire to build valuable and meaningful experiences.
Sirk was approached by the Patient Access Network (PAN) Foundation to create an advocacy piece that focused on their new alliance of the American Liver Foundation (ALF).
ALTEC LANSING "VERSUS"
Sirk built on the success its “est. First” branding approach for Altec Lansing by launching the "Versus" series of videos. Sirk created eye-opening videos which pitted Altec Lansing’s highly durable Bluetooth speakers against some outrageous challenges. Find out more.
THE Vivitar Series
Sirk has produced over 25 videos to support Vivitar’s major rebranding effort (of which we also were a part). The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways that Vivitar products go with her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous. Find out more.
Sirk’s has collaborated with Combate Americas to create original artwork, promos, design elements, broadcast video, websites and branding elements for the first U.S. Hispanic Mixed Martial Arts (MMA) sports franchise in history. Find out more.