WHAT's new at sirk

BBQ RULES COMMERCIAL

A commercial featuring the world’s most celebrated BBQ pit master, Myron Mixon. His new book, “BBQ Rules” from Abrams Books, shares the recipes and methods for barbecuing that have been passed down through generations and now into your backyard.  We produced this spot exclusively with images from the book, boasting our ability to create with the bare minimum.  Airing on Discovery's Destination America.

CLIENT: Abrams
AGENCY: Sirk
DIRECTOR: Marc Perez

ALTEC LANSING Breaking Barriers

Since 1927, Altec Lansing has set new audio standards in product design and performance.  Today, they are gearing up again to set the industry model straight.  Sirk, working with our digital agency Outsider, is helping to usher a from-the-ground-up rebrand ultilizing the power of video.  Breaking Barriers identifies the brand's nexus between trend-setting technology and nostalgia and portrays Altec Lansing with the truth and spirit of their mission.  The new image will help them stand out amongst a sea of competitors. This is Altec Lansing. FIRST. 

CLIENT: Altec Lansing
AGENCY: Outsider
DIRECTOR: Kristian Fraga

THE WES ANDERSON COLLECTION

The Wes Anderson Collection utilizes a combination of animated GIFs and jQuery to create the many custom animations. What was a new initiative is now a staple in Abrams future marketing efforts.   Produced by our sister digital agency Outsider, this site was winner of the Awwwards.com site of the day.

AGENCY: Outsider
CLIENT: Abrams
CREATIVE DIRECTOR: Kevin Sweeney