Some things take time. Fine wine. A good edit. And apparently, registering a four-letter name as a trademark.
After nearly 30 years in business, SIRK is now officially a registered trademark! Why the wait? Let's just say we share a name with a certain legendary Hollywood director, Douglas Sirk, among other things. It took a few twists, plenty of patience, and more paperwork than we'd like to admit, but we finally made it. We're proud to add a small symbol that represents a major milestone: SIRK®.
Thank you to everyone who has been part of our story over the years. Here's to the next 30 years of creativity, storytelling, and hopefully a lot less paperwork.